Finding the best rental listing website is key to get the best tenant for your property, quickly. Choosing well can make a big difference in:
- The amount of time you have to spend showing your rental properties
- The quality of tenant you’re able to attract
- The number of interests in your property.
But the number of platforms designed to connect landlords and tenants has increased dramatically in recent years. It can feel overwhelming to try to determine which site is best for your rental listings.
To help make things easier, we have reviewed and come up with a number of the best websites for advertising your rental properties, along with the basics of what they offer so you can find the perfect site for your marketing strategy.
OpenRent is currently the UK’s largest online letting agent and for good reason. They have made online listing accessible to essentially everyone.
When you create your first lettings advert on OpenRent, they will review and publish it to the property listings on Rightmove, Zoopla, Primelocation and all major property portals.
OpenRent offer a 5-day free trial. After those 5 days, prices start from £29 for 3 months (which is still reasonable).
Many people who have used OpenRent have found a tenant within that first 5 days – and more than a handful who claimed it was within 24hours.
Might as well give it a go!
Airbnb is a great option if short-term lets are your business model. The site is easy to function and once you have created your account, Airbnb gives you a walkthrough of how to build your listing.
Essentially, all you need to do is… add great photos and decide how much you want to charge your guests.
Airbnb is very flexible. You have full control of your property listing. You can personalise a listing to suit your needs and set promotions for your rentals. The site will even set rental prices for you, based on market averages. Sounds pretty easy right?
It’s free to create a listing on Airbnb, however, they will charge a service fee of 3% when someone books your property.
Read Now: 10 Tips to Get More Airbnb Bookings
Rightmove attracts more than 120 million people each month. It’s huge! A lot of people check out Rightmove when they want to rent or buy a property.
However, Rightmove doesn’t allow you advertise properties directly. You’ll need to use a letting agent or third-party, which depending who you go with, can be costly.
However, there are some online companies that offer fixed price advertising deals – see our section on OpenRent.
After Rightmove, Zoopla is the second-largest property site in the UK. However, compared to Rightmove’s 120 million visits, Zoopla only sees 40 thousand a month.
Like Rightmove, Zoopla doesn’t deal with landlords directly, so you will need a letting agent or third-party.
The good news is most online letting agents include Zoopla in the lists of websites they use. If you opt for OpenRent you can have access to both Rightmove and Zoopla.
Primelocation has become the leading online destination for property consumers in the UK. It is owned by Zoopla. Like Zoopla and Rightmove, landlords can’t list properties directly on Primelocation, you will need a letting agent or third-party.
However, as part of the Zoopla brand, Primelocation does generate a fair amount of traffic so it’s a great option.
Don’t be fooled by the name – you can advertise entire properties on the SpareRoom website, although it is mainly aimed towards people looking for someone to rent a spare room.
It’s a great option as the site gets around 2 million visits a month and it’s also free to use. From a marketing standpoint, because the site is free to use, it makes sense to list your property on there. Especially if you have a low budget. After all, what have you got to lose?
- Accommodation for Students
Accommodation for Students is the UK’s number 1 Student Accommodation Property Portal. If you have student rental properties then this is the site for you.
As a landlord you can advertise directly to students and cover all the UK university towns and cities. Creating an account takes minutes.
The good news is you won’t need a third-party to advertise your listing. You can advertise a full property from just £20 +VAT.
Read Now: Should I Rent My Property to Students?
- On The Market
According to On The Market themselves, it is “the most uncluttered and easy to use property portal”. Their site is growing. On The Market published figures showing that online traffic is increasing and listing generate more leads than Rightmove and Zoopla.
On The Market uses letting agents and third-parties to advertise on their website. If you want to cover your bases, consider looking for a letting-agent or third-party to advertise on this portal.
- Facebook Marketplace
Social media can be an excellent marketing channel for landlords. Most tenants use social media, so you can’t afford to ignore the likes of Facebook Marketplace when it comes to letting your properties.
The downside is that listings can soon drop down the page after posting on busy pages, so after the first day don’t expect a lot of attention.
The secret of success on Facebook Marketplace is to get as many people to share your post as possible so it reaches the maximum number of people. Encourage friends and families to share your listing.
A Final Word
With so many sites to choose from, landlords have endless opportunities to find new tenants. You will need a letting agent to post on many of the larger sites, but if you would rather go it alone or your budget is low, try one of the free sites. In fact, why not try ALL the free sites? You really have nothing to lose and everything to gain.
We here at Keey have a range of management options that will help your rental properties flourish and grow your company. Get in touch with one of our experts today!